Hogan Lovells·CONSUMER PROTECTION
Spain restricts algorithmic pricing that exploits consumer urgency
Spanish law now requires disclosure when algorithms personalize prices and prohibits pricing that exploits situations of urgency, risk or consumer need.
algorithmic-pricingconsumer-protectionspain-regulationsautomated-decision-makingdynamic-pricingtransparency-requirements
Read the original firm alert → Saturday, September 5, 2026