Hogan Lovells·CONSUMER PROTECTION

Spain restricts algorithmic pricing that exploits consumer urgency

Spanish law now requires disclosure when algorithms personalize prices and prohibits pricing that exploits situations of urgency, risk or consumer need.

algorithmic-pricingconsumer-protectionspain-regulationsautomated-decision-makingdynamic-pricingtransparency-requirements
Read the original firm alert → Saturday, September 5, 2026

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