New York Issues Final Rules for SAFE for Kids Act
New York's Attorney General has finalized rules for the Stop Addictive Feeds Exploitation (SAFE) for Kids Act, triggering the law's effective date and creating new compliance obligations for online platforms using algorithmic feeds.
New York Attorney General Letitia James has released final rules to implement the Stop Addictive Feeds Exploitation (SAFE) for Kids Act. The law, signed in 2024, imposes new obligations on operators of websites and online services that use algorithmic feeds to serve content. Its effective date was triggered by this finalization, making compliance an immediate concern.
The SAFE for Kids Act is a significant development for major technology and media clients, as it directly regulates the design of core product features to protect users under 18. It joins a growing wave of state-level legislation aimed at protecting minors from perceived online harms, creating a complex compliance patchwork for companies operating nationwide. Counsel should advise clients to review their age-gating mechanisms and content-delivery algorithms for New York users. The industry will be closely watching for legal challenges to the new rules and for similar legislative proposals in other states.