Troutman Pepper Locke·CONSUMER PROTECTION

State AGs Expand Consumer Enforcement as Federal CFPB Protections Weaken

In-house counsel for consumer-facing businesses must track expanding state AG enforcement actions as federal CFPB consumer protections are scaled back.

The Trump administration has substantially curtailed the Consumer Financial Protection Bureau’s (CFPB) enforcement and regulatory authority, creating a significant gap in federal consumer protection oversight. In response, state attorneys general from both political parties are expanding enforcement initiatives targeting price gouging, inflated consumer pricing, and anticompetitive conduct to fill this void. In-house counsel for consumer-facing, financial services, and retail companies should monitor state-specific AG enforcement priorities, update cross-jurisdictional compliance programs to align with varying state consumer protection rules, and prepare for increased state-level investigative and enforcement risk across multiple jurisdictions.

state-ag-enforcementcfpb-rollbackconsumer-protectionprice-gougingantitrust-enforcement
Read the original firm alert →Wednesday, July 29, 2026

Stay ahead

Join the digest.

One email when the daily AmLaw 100 briefing ships. No noise, no pitch decks — just the grade 4–5 signal.