Pennsylvania Requires AI Disclosure in Ads Under New Deceptive Law
The law mandates advertisers to clearly disclose AI use in advertising content.
Pennsylvania’s new Artificial Intelligence Deceptive Advertising Act, effective October 1, 2026, requires any ad that includes AI‑generated or AI‑modified imagery, text, or audio to provide a clear, conspicuous disclosure indicating the use of AI. Failure to comply can result in civil penalties up to $10,000 per violation and injunctive relief. The act applies broadly to all commercial advertising—online, print, broadcast, and social media—making the rule highly relevant for companies across industries that employ machine‑learning tools to craft messaging. Firms must update creative workflows, train design and marketing teams, and incorporate legal review into ad approval processes. Clients utilizing AI platforms should examine whether existing copy‑editing and disclosure tools integrate AI flags and consider adjusting SOPs to capture AI‑derived elements. Watch for forthcoming guidance from the Pennsylvania Attorney General’s office, which may clarify the definition of “conspicuous” and outline compliance requirements for digital advertising metrics. Early adoption of compliance protocols will mitigate exposure to enforcement actions and preserve brand trust.